Rabin Strategic Partners
Found at rabinpartners.com on January 24, 2005
On their "Case Studies" Link
Mental Health Check-Ups for Teens:
A Ten-Year Strategy and A Daily Responsibility
The big question - how to ensure that every teen in the United States has access to this free mental health check-up? We started to answer this question two years ago. We provided our client with a ten-year strategy including the marketing, public policy and funding steps needed to go from here to there. We hired and managed public relations, lobbying and advertising services to implement the plan. And now, on a daily basis, we help read the media and political environment to revise the plan.